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Kenya is among the countries with highest burden of maternal deaths in the world with huge disparities between the various regions within the country. To address this challenge and to reduce the number of preventable maternal mortality in Kenya, the United Nations Population Fund (UNFPA) initiated a wide scale advocacy campaign. The Campaign targets 15 highest burden counties which account for 98.7% of all maternal deaths in Kenya. The fifteen counties include Mandera, Wajir, Turkana, Marsabit, Isiolo, Siaya, Lamu, Migori, Garissa, Nairobi, Nakuru, Kakamega, Homabay, Taita Taveta and Kisumu. Nearly all these counties have faced high levels of poverty, insecurity, infrastructural challenges and inequity/marginalization leading to poor maternal and new-born health statistics.